About Sally Crocker

• 2024 International Platinum Award winner, dotCOMM Awards competition, Blog Writing category, for “Reigniting the flame: a medical student’s journey with lifestyle medicine” for client the American College of Lifestyle Medicine. https://lifestylemedicine.org/articles/reigniting-the-flame-in-residency/

• 2024 International Gold Winner, dotCOMM Awards competition, Blog Writing category, for “Transforming Hospital Food From Bad to Healthy and Delicious” for the American College of Lifestyle Medicine. https://lifestylemedicine.org/articles/transforming-hospital-food/

• 2024 International Gold Winner, dotCOMM Awards competition, Content Marketing/Website Story category, “Hands-on service: building healthier communities by improving housing quality and safety.” Written for The University of North Texas Health Science Center School of Public Health. https://www.unthsc.edu/school-of-public-health/hands-on-service-building-healthier-communities-by-improving-housing-quality-and-safety/

• 2024 International Honorable Mention Award winner, dotCOMM Awards competition, Content Marketing/Blog Writing category, “Addressing the physician shortage through lifestyle medicine.” For the American College of Lifestyle Medicine. https://lifestylemedicine.org/articles/primary-care-shortage/

• 2024 international Platinum Award winner in the Hermes Creative Awards competition, blog writing category, for “Journey of Survival” story for client Tarrant Regional Water District, North Texas (https://www.trwd.com/trwd-employees-journey-of-survival-is-an-inspiration-in-never-giving-up/)

• 2024 international Gold Award winner in the Hermes Creative Awards competition, blog writing category, for “Water is Life” article for client Tarrant Regional Water District, North Texas (https://www.trwd.com/water-is-life-trwd-employees-show-their-support-to-underdeveloped-countries-in-need/)

• 2022 international Platinum Award winner in the Hermes Creative Awards competition, for brand journalism/writing/article on the opioid crisis.

• 2022 international Platinum Award winner from the Association of Marketing & Communication Professionals Marcom Awards Competition, print media/writing/brand journalism category, for news article about a physical therapy student rescuing a family in distress.

• 2022 Honorable Mention Award winner in PR Daily’s national Nonprofit Communications Awards, communications assets/article category, for news story on how one researcher is attacking the opioid crisis.

• 2022 Executive Storytelling Certification, TCU Neeley School of Business Executive Education Program, Texas Christian Community.

• PR Daily’s 2020 Nonprofit Communications Professional of the Year for work on the COVID-19 pandemic.

• Best national article winner for a brand journalism story on the tragedy and painful legacy of domestic violence, Ragan Communications Health Care PR and Marketing Awards 2019. https://www.unthsc.edu/newsroom/story/domestic-violences-painful-legacy/

• Award-winning writer, editor, storyteller and brand communications consultant.

In 2020, Sally was named as PR Daily’s Nonprofit Communications Professional of the Year for her work in reporting breaking news and advice to the public as the COVID-19 pandemic unfolded around the world.

Over the years, Sally has also consistently won national and international honors for her writing and brand communications storytelling. Sally is a blog writer, web content creator, news and feature writer and professional storyteller.

In 2024, Sally won both a Platinum Award and a Gold Award in the international Marcom Awards Competition, for two blog articles on behalf of client Tarrant Regional Water District (trwd.com).

Sally has won numerous other awards for her creative work, including a Platinum Award for journalism/writing/article on the opioid crisis, titled: The realities of ‘breaking bad’ and how one HSC researcher is attacking the opioid crisis; and Best National Award for her 2019 story on domestic partner abuse in the Ragan Communications Health Care PR and Marketing Awards competition.

Sally has developed a long career writing for higher education, healthcare, nonprofit organizations, financial and retail corporations, small and large businesses, the telecom industry and others. She has mentored other writers in public relations and marketing communications roles. She has taught advertising, public relations, marketing, brand communications and related subject areas at the university level as an experienced online instructor.

Sally trained as a newspaper journalist early in her career, where she developed a keen eye for uncovering important stories of the day and connecting with top experts for interviews and background information. A skilled editor, she understands the value of a succinct article that moves people in a personal way and conveys the facts they most need and want to know.

Many of Sally’s stories have gained interest and coverage in the press when shared by her clients and employers through media pitches and news releases. The topics she covers have far-reaching impact in local, county, state, national and global news.

Sally has been labeled as an engaging storyteller, a sound public relations and brand communications strategist, and a deadline-oriented reporter who drives results. In 2019, she won a national award for her hard-hitting, true story about one family’s search to find justice for the life of a loved one taken in a tragic domestic violence murder. Her work on this long-form magazine article, “Domestic violence’s painful legacy,” achieved a first-place 2019 Ragan Communications Health Care PR and Marketing Award as the top in its category nationally.

As a brand storyteller, Sally works with businesses and organizations to tell their stories, share their successes and give meaning to their works. She writes with heart, passion and purpose.

In addition to personal writing engagements, she is available for freelance and long-term communications opportunities.

Call or email today to talk with Sally about your business goals, brand communications needs or the stories you have that need to be shared. The most important stories are those still to be told.